iDigital Offers iPhone 18 Pro for Under $700 with Trade-In

iDigital, the official importer of Apple products in Israel, has launched a new trade-in offer for the iPhone 18 Pro series, starting at 2,799 shekels (approximately $700 USD). This promotion, which also includes an additional year of warranty at no extra cost, comes as pre-orders for the new iPhones surge in Israel. Competitors like iStore and Magsanei Hashmal had previously advertised prices for the iPhone 18 Pro starting at 5,399 shekels and 5,299 shekels respectively, with the Pro Max model priced around 5,799 to 5,999 shekels.

Under iDigital's trade-in deal, the iPhone 18 Pro with 256GB storage can be acquired for 2,799 shekels, with trade-in values for older devices potentially reaching up to 4,000 shekels. The iPhone 18 Pro Max, also with 256GB, is available for 2,999 shekels through the same program. This offer coincides with significant pre-order demand, with retailers reporting substantial increases compared to the previous iPhone generation.

Magsanei Hashmal noted 18,000 customer registrations for pre-orders, while iStore reported nearly double the orders for the iPhone 18 Pro compared to the iPhone 17 Pro. The 256GB storage and Burgundy color were the most popular choices. Partner reported that iPhone 18 Pro Max models in 256GB and 512GB sold out within 30 minutes, with stock being replenished regularly. "Dynamica" also saw a significant rise in pre-order demand.

The official launch in Israel is scheduled for Friday, September 18th. iDigital will open all 23 of its branches nationwide at 8:00 AM for sales, alongside online availability. The company emphasizes that its warranty includes repairs at their authorized Apple service center, using genuine parts, with a commitment to return repaired devices within five business days and offering a replacement iPhone if necessary. iDigital, part of the iCon Group, is Apple's sole premium partner in Israel.