Strauss Elite's MUST Brand Launches Two New Sugar-Free Candies
Strauss Elite's MUST brand has expanded its sugar-free candy offerings with two new flavors: lemon-filled candies and milk butter coffee-flavored candies. The lemon-flavored candies join the existing filled candy line, featuring a hard lemon shell with a surprising lemon filling inside. These are vegan, gluten-free, and sugar-free, complementing the current cherry and orange varieties that also contain Vitamin C.
Concurrently, MUST is introducing coffee-flavored milk butter candies, also without added sugar. This new flavor joins the caramel-flavored milk butter candies launched in late 2025, aiming to provide a rich coffee taste with a smooth, velvety texture.
Maya Schneider, Marketing Manager for Confectionery at Strauss, stated that the company continues to innovate with MUST, presenting familiar flavors in new ways. She highlighted the lemon-filled candy's surprising element and the coffee flavor's addition to the milk butter line, emphasizing the goal of offering consumers more choices for enjoying their favorite flavors without added sugar.
The same event, reported separately by each outlet. Open a few to compare what different newsrooms emphasize — and what they leave out.
Not the same event — other stories that share this one’s people, places, or theme: background, reactions, and follow-ups.
