Strauss Elite's MUST Brand Launches Two New Sugar-Free Candies
Translated & summarized from Alarab by baba
Strauss Elite's MUST brand has launched two new sugar-free candies: lemon-filled and milk butter coffee-flavored. These additions aim to expand consumer options for popular flavors without added sugar.
The story in 5 lines · by baba
- MUST brand launches new lemon-filled and coffee milk butter sugar-free candies.
- Lemon candies feature a hard shell and a surprising lemon filling.
- Coffee candies join the milk butter line, offering a rich taste.
- Both new products are sugar-free, vegan, and gluten-free.
- Strauss aims to provide more sugar-free flavor options for consumers.
Strauss Elite's MUST brand has expanded its sugar-free candy offerings with two new flavors: lemon-filled candies and milk butter coffee-flavored candies. The lemon-flavored candies join the existing filled candy line, featuring a hard lemon shell with a surprising lemon filling inside. These are vegan, gluten-free, and sugar-free, complementing the current cherry and orange varieties that also contain Vitamin C.
Concurrently, MUST is introducing coffee-flavored milk butter candies, also without added sugar. This new flavor joins the caramel-flavored milk butter candies launched in late 2025, aiming to provide a rich coffee taste with a smooth, velvety texture.
Maya Schneider, Marketing Manager for Confectionery at Strauss, stated that the company continues to innovate with MUST, presenting familiar flavors in new ways. She highlighted the lemon-filled candy's surprising element and the coffee flavor's addition to the milk butter line, emphasizing the goal of offering consumers more choices for enjoying their favorite flavors without added sugar.
The same event, reported separately by each outlet. Open a few to compare what different newsrooms emphasize — and what they leave out.
Arab 2
