Yael Bar Zohar and Channel 16 Launch Holiday Aid Campaign for Needy Families

Television personality Yael Bar Zohar, host of the new morning show "16 בבוקר" (16 in the Morning), has launched a social campaign in collaboration with Channel 16 to distribute 1,016 holiday gift packages to families in need across Israel. The initiative, which began airing at the start of the month, invites the public to nominate families requiring assistance through a dedicated website.

The campaign aims to make a significant impact by enabling individuals to identify and recommend people or families facing financial hardship, transforming recommendations into tangible acts of support. The core message is, "This holiday, a recommendation becomes an act of giving."

Promotional billboards featuring the campaign have been placed in prominent locations nationwide, including Azrieli Center in Tel Aviv, to raise public awareness and encourage participation. Channel 16 executives are urging the public to actively engage by considering those around them who may need help and submitting their nominations via the initiative's page on the channel's website.

The selected families will receive the holiday packages to help them celebrate with dignity. The campaign combines digital outreach, on-air segments, and public advertising to maximize its reach and impact.