Na'omi Credit Appoints New CEO, Tzahhi Artzi, as Founder Dori Na'omi Transitions to Vice Chairman

Dori Na'omi, the controlling shareholder and current CEO of the non-bank credit company Na'omi, will step down as CEO and assume the role of active Vice Chairman. Tzahhi Artzi, who heads the construction and real estate division at Bank Leumi's business unit, is slated to replace him. This leadership change is expected to take effect by July 4, 2027, pending regulatory approval from the Capital Markets Authority, following a transition period.

Na'omi's departure from the CEO role comes as the company manages a credit portfolio of approximately NIS 5.4 billion and equity of about NIS 1.1 billion. The company aims to grow its credit portfolio to around NIS 5.6 billion by the end of 2026 and NIS 6.4 billion by the end of 2027, with equity projected to reach NIS 1.28 billion by the latter date. Artzi brings approximately 25 years of experience in banking, credit, finance, and business management, including his current role at Bank Leumi where he chairs credit committees.

Despite stepping down as CEO, Dori Na'omi will remain actively involved, holding about 70% of the company's shares. As Vice Chairman, he will focus on the company's relationships with banks and the capital markets, risk management, and supporting the new CEO. This transition will also involve a significant reduction in Na'omi's compensation, reportedly by about 70%, with the cancellation of a variable component that previously had a cap of NIS 2 million.

In addition to the CEO change, Eti Ben-Aroya, currently Deputy CEO and head of finance and investments at Clal Insurance Credit, will become CFO on December 1, 2026, replacing Aviv Ephraim after 15 years. Ilan Cohen is also proposed as an external director, replacing Gidi Altman. These changes follow a period of substantial growth for Na'omi, with its credit portfolio more than doubling in five years to NIS 5.42 billion as of June, and net profit rising significantly.

The company also seeks to extend the tenure of Chairman Shahar Oshri for 10 years, with his compensation tied to meeting annual net profit targets through stock options. Na'omi stated that the leadership changes were planned over two years to support accelerated growth and strengthen management.