Naot Footwear Appoints Owner's Daughter as New CEO Amid Leadership Shakeup
Assaf Ben Dov, who was appointed global CEO of Naot Footwear just last November, is stepping down after less than a year in the role. He will be succeeded by Ayelet Lux, daughter of company owners Steve and Susie Lux, marking a return to family management for the Israeli international brand.
Lux previously served as CEO of Naot's U.S. operations, the company's largest market. Her prior experience includes an internship at fashion house Donna Karan and work at Bank of America before joining the family business. This appointment follows other recent management changes, including Akiva Tischler's appointment as CEO of Israeli operations and Tal Heishtein's hiring as global VP of Marketing and E-commerce.
Ben Dov, formerly CEO of Maccabi Haifa, Golan Heights Winery, and The Consumer's Union, had been leading global strategy and efficiency initiatives in recent months. Naot Footwear, established approximately 85 years ago at Kibbutz Naot Mordechai, was acquired by the Lux family in 2014 for an estimated NIS 250-300 million. The company currently employs around 600 people, operates 50 branches in Israel, and has a presence in five countries worldwide.
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