Veteran Marketing Executive Joins Partner Communications

Partner Communications Group has appointed Sarit Sterenshuster to lead its marketing communications department. Sterenshuster, who brings over 15 years of experience in marketing, advertising, and communications, is expected to begin her new role next month. She will report to Assaf Aviv, Partner's Vice President of Marketing.

In her career, Sterenshuster has managed significant advertising budgets at leading Israeli companies. Most recently, she headed the marketing communications department at the United Health Fund. Previously, she held key marketing positions at Cellcom, Pelephone, Yes, Bezeq International, the Lublinski Group, and the Adler Chomsky & Warshavsky advertising agency.

Sterenshuster succeeds Yonatan Regev, who recently became Vice President of Marketing for Fly Card and El Al's Frequent Flyer Club. In her new position at Partner, she will face the complex challenges of Israel's highly competitive telecommunications market, which includes mobile services, fiber optic internet, television, retail, and business sectors.