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See News Plus
Culture · Full coverage

Ben Gendis Pursues Extreme Luxmaxing to Boost Fame, Wealth, and Looks

How 2 Israeli newsrooms covered this story — translated into English and compared side by side.

100% center
Center 2

By זוהר צלח

What happened

Ben Gendis, a 24-year-old Israeli ex-soldier and fitness influencer, has adopted extreme cosmetic procedures known as luxmaxing to enhance his appearance and boost his fame and wealth. After a serious injury in military service, he intensified his focus on facial and body modifications, openly discussing the benefits and risks. Gendis aims to normalize male grooming and cosmetic surgery in Israel while building a public profile.

  • 01Ben Gendis, 24, uses extensive cosmetic procedures to maximize attractiveness, a trend called luxmaxing.
  • 02He was seriously injured by an explosive device in Jenin two weeks before military discharge in June 2023.
  • 03His treatments include rhinoplasty, facial fat removal, injections, eye modifications, and possible limb-lengthening surgery.
  • 04Gendis openly discusses side effects like reduced libido from hair loss medication and family concerns.
  • 05He seeks to destigmatize male grooming in Israel and become very famous, wealthy, and attractive.
  • 06His increased confidence has improved his dating life and social media influence.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

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In this story
PlacesJenin, Israel

Full coverage · 2 outlets

The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.

MakoCenter · HebrewAug 6, 2026
Ben Gendis Pursues Extreme Luxmaxing to Boost Fame, Wealth, and Looks
N12Center · HebrewAug 6, 2026
Ben Gendis Embraces Extreme Luxmaxxing to Boost Fame, Wealth, and Looks