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Fox Group Increases Stake in Israeli Fashion Brand Itay Brands by 7% at 64% Higher Valuation

How 2 Israeli newsrooms covered this story — translated into English and compared side by side.

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By אורנה יפת

First reported by Ynet · Aug 6, 2026

What happened

Fox Group has increased its stake in Israeli fashion company Itay Brands from 56% to 63%, paying 11.5 million shekels for 7% at a valuation 64% higher than its previous purchase. The deal includes options to buy up to 20% more shares, potentially raising Fox’s ownership to 76%.

01Fox Group raises ownership in Itay Brands from 56% to 63% by buying 7% for 11.5 million shekels.
02The new purchase values Itay Brands 64.3% higher than Fox’s last acquisition in September 2025.
03Founder Itay Arviv and partners retain 18.5% each after the deal.
04Fox gains options to buy an additional 13% shares by 2028, potentially reaching 76% ownership.
05Fox first acquired control of Itay Brands in January 2025 with a 51% stake for 25.5 million shekels.
06Itay Wizel, son of Fox’s owner, was appointed VP of Sales at Itay Brands in January 2026.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

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