Itay Brands Opens 21st Israeli Store Amid Rapid Expansion

The Israeli fashion brand Itay Brands, specializing in premium basics, has opened its 21st store in Israel. The new location is situated in the popular Gold Mall in Rishon LeZion, specifically on the newly established Platinum level, covering approximately 94 square meters. This expansion is part of the brand's significant growth trajectory since its acquisition by businessman Harel Wiesel, owner of the Fox Group.

The new Rishon LeZion branch joins the existing 20 stores across the country, underscoring the brand's rapid development. Itay Brands offers its full range of men's and women's collections, featuring its signature premium basics, weekly rotating collections, and staple 'Never Out Of Stock' items.

Founded in 2020 by Itay and Yael Arbiv, who continue to manage the brand post-acquisition, Itay Brands is recognized for its high-quality fabrics, trendy designs, and accessible pricing. The brand has experienced substantial growth, particularly after Wiesel's investment, solidifying its position in the Israeli market.