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Hapoel Jerusalem Football Club Sponsors Controversial Cafe Supporting Business Freedom on Shabbat

How 2 Israeli newsrooms covered this story — translated into English and compared side by side.

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By בן גולדפריינד

First reported by N12 · Jul 12, 2026

What happened

Hapoel Jerusalem Football Club is sponsoring Cafe Basemta, a cafe advocating for business freedom to operate on Shabbat, by displaying its logo on players' shorts for free during the 2026/27 season. This move supports the cafe's fight amid ongoing public debates in Jerusalem and coincides with the club's 100th anniversary.

01Hapoel Jerusalem sponsors Cafe Basemta for free, supporting its fight for business freedom on Shabbat.
02Cafe Basemta's logo will appear on players' shorts in the 2026/27 season without payment.
03The club views itself as part of Jerusalem's diverse fabric, backing open city values.
04The sponsorship aligns with Hapoel Jerusalem's 100th anniversary celebrations.
05The club encourages the cafe to continue focusing on quality coffee and freedom to operate anytime.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

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