Hapoel Jerusalem Welcomes Controversial Cafe as Free Sponsor on Team Shorts

Hapoel Jerusalem announced on July 12, 2026, that the cafe "Cafe Basemta" will become a sponsor of the basketball team without paying any fee. The cafe, which recently sparked public controversy for choosing to open on Saturdays in Jerusalem, will have its logo displayed on the players' shorts for the upcoming season. The club stated that this sponsorship is a gesture of support for the cafe, which has become a symbol of the fight for business freedom in Jerusalem.

The club emphasized that Hapoel Jerusalem sees itself as more than just a sports team; it is part of the city's social fabric that values openness and diversity. Unlike other sponsors, the club did not require any payment from Cafe Basemta, only asking that it continue its fight for a free Jerusalem by focusing on serving good coffee every day of the week. This move highlights the team's stance on supporting local businesses that challenge traditional norms in the city.