Full coverage· Economy· Updated 15 Oct, 22:05

Wiz Founder Assaf Rappaport Set to Acquire McDonald's Israel Franchise

The four founders of the Israeli cybersecurity firm Wiz are in advanced negotiations to acquire the McDonald's franchise in Israel. Assaf Rappaport, Yinon Costica, Ami Luttwak, and Roy Reznik (also reported as Roi Shvartz-Ziv or Roi Reznik) have emerged as the leading candidates to secure the agreement, which is in its final stages but not yet signed.

9 newsrooms · 3 languages · since 15 Oct, 14:00

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Wiz Founder Assaf Rappaport Set to Acquire McDonald's Israel Franchise — Illustration by baba

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What happened

01Wiz co-founders Assaf Rappaport, Yinon Costica, Ami Luttwak, and Roy Reznik are in final negotiations to acquire the McDonald's Israel franchise.
02The deal involves between 230 and 235 branches across Israel, with the franchise rights valued at approximately 1 billion shekels.
03McDonald's Israel generates an estimated annual revenue of 1.7 billion to 1.8 billion shekels, with a profit margin of around 10 percent.
04The Wiz founders previously sold their cybersecurity company to Google for 32 billion dollars and hold a controlling stake in Channel 13.
05McDonald's global corporation repurchased the Israeli operations in April 2024 from Omri Padan, who had run the franchise for over three decades.
06The 2024 global buyout followed international boycotts against the chain after the Israeli franchisee provided benefits and donations to IDF soldiers.
07Other prominent Israeli business figures, including Uri Max and Yaakov Shahar, also vied for the lucrative fast-food franchise.

McDonald's Israel operates between 230 and 235 branches nationwide, generating an estimated annual revenue of 1.7 billion to 1.8 billion shekels. The franchise rights are valued at 1 billion shekels, or between 200 million and 300 million dollars. The Wiz founders, who recently sold their company to Google for 32 billion dollars and also own a controlling stake in Channel 13, outbid several prominent Israeli business groups for the franchise.

This transition follows the decision by McDonald's global corporation to buy back the Israeli operations in April 2024 from Omri Padan, who had held the franchise for over 30 years. The global buyout, estimated at 2 billion shekels, occurred during the Swords of Iron war amid international boycotts and protests against the chain, which were triggered after the local franchisee provided donations and discounts to IDF soldiers.

Summarized by baba from the reports of 9 newsrooms. Updated 15 Oct, 22:16

Latest report: Ice. Read Ice’s original

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