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Live Terminal
Economy · Full coverage

Auchan Offers iPhone 15 Pro at Significant Discount Through Parallel Import

How 2 Israeli newsrooms covered this story — translated into English and compared side by side.

Unrated 2

By נבו טרבלסי

First reported by Bizportal · 3 hours ago

What happened

Israeli supermarket chain Auchan is selling the iPhone 15 Pro at a discounted price of 4,490 shekels through parallel import, significantly undercutting authorized retailers. The promotion includes both US and Japanese models and is part of the company's strategy to attract customers with non-grocery deals.

  • 01Auchan offers iPhone 15 Pro for 4,490 shekels via parallel import.
  • 02The price is about 17% lower than authorized retailers.
  • 03Both US (eSIM only) and Japanese (eSIM and physical SIM) models are available.
  • 04This is part of Auchan's strategy to attract customers with special deals.
  • 05Official warranty is provided through an Apple-authorized lab.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

In this story
OrganizationsAuchan, Apple, iDigital, iStore, KSP, DCS
PlacesIsrael

Full coverage · 2 outlets

The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.

GlobesUnrated · Hebrew1 hour ago
Auchan Offers iPhone 15 Pro at Significant Discount Through Parallel Import
BizportalUnrated · Hebrew3 hours ago
Auchan Plus Slashes iPhone 15 Pro Price Below Official Importer

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