Sign in to baba News

One account across the web, iPhone and Android — your subscription follows it.

or use an email code

By continuing you agree to the terms and privacy policy.

Welcome — one more step

News Plus opens the cross-newsroom layer — who covered a story, who didn’t, and how each one worded it.

  • Ask Duki without the monthly limit — answers from the coverage, with sources
  • Save articles, synced between the web and the app
  • Every Not Everywhere story, no daily limit
  • How each newsroom worded the same event
  • Filing timeline and coverage breakdown
  • The whole archive, searchable
  • Unlimited newsroom, topic and people follows
  • The daily brief by email, in English or Hebrew

Eligible new subscribers get 7 days free, then $34.99 each year. Renews automatically until cancelled. Cancel any time in your account. Subscription terms.

Your subscription also unlocks the app.

Download on theApp StoreGet it onGoogle Play

Search stories

Type at least two characters. Results come from every newsroom baba reads.

↑↓ to move · ↵ to open · esc to close

Live Terminal
Economy · Full coverage

McDonald's Admits Digital Overhaul Failed, Reinvests in Staff Training

How 3 Israeli newsrooms covered this story — translated into English and compared side by side.

100% center
Center 2Unrated 1

First reported by Mako · 3 hours ago

What happened

McDonald's and Burger King are reversing their focus on digital ordering, admitting it alienated customers. Both chains are investing heavily in retraining staff to improve personal service and hospitality, a trend also seen at Burger King's redesigned stores.

  • 01McDonald's admits digital ordering alienated customers.
  • 02Two million employees to be retrained globally.
  • 03Focus shifts to employee hospitality and personal service.
  • 04Burger King redesigns stores to prioritize human interaction.
  • 05Gen Z consumers now prefer personal service over screens.
  • 06Changes not yet planned for Israeli branches.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

In this story
OrganizationsMcDonald's, Burger King, Wall Street Journal

Full coverage · 3 outlets

The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.

IceUnrated · Hebrew2 hours ago
McDonald's Admits Digital Overhaul Failed, Reinvests in Staff Training
MakoCenter · Hebrew3 hours ago
McDonald's and Rivals Prioritize Human Interaction Over Digitalization
N12Center · Hebrew3 hours ago
McDonald's and Rivals Prioritize Human Interaction Over Digital

Related stories

McDonald’s Moves to Broaden Drinks Business, Testing Red Bull and New SodasJun 16, 2026McDonald’s Eilat kitchen confrontation caught on cameraJun 20, 2026McDonald's Employee in Brisbane Suspended After Anti-Israel Incident with Israeli CustomersAug 23, 2026McDonald's Israel Revives Birthday Parties for Nostalgic ParentsSep 7, 2026McDonald's Israel Ends Customer Survey Rewards Amid Price IncreasesJul 13, 2026Starbucks Korea to Close 2,000 Stores for History Training After AI-Linked Marketing BacklashJun 17, 2026