Mizrahi Tefahot Refreshes Brand with Humor and New Character to Support Parents' Summer Expenses

מאת גלעד לוי

דווח לראשונה בMako · יולי 30, 2026

מה קרה

Mizrahi Tefahot Bank launched a new advertising campaign featuring a fresh character to humorously address parents' summer financial burdens, offering a mortgage subsidy of up to 3,000 shekels. The campaign balances innovation with the bank's human-centered identity and achieved top effectiveness rankings.

• 01Mizrahi Tefahot introduced a new character, Dominic, to refresh its advertising alongside Dvir Bandak.
• 02The campaign targets parents' high summer expenses with a mortgage subsidy up to 3,000 shekels.
• 03The bank aims to innovate its advertising while preserving its human-centered brand identity.
• 04Dominic's humorous dynamic with Dvir highlights real consumer financial challenges.
• 05The campaign topped advertising rankings, proving successful in message clarity and engagement.
• 06Marketing VP Teri Yashkil emphasized balancing humor with genuine customer understanding.

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סיקור מלא · 2 מקורות

אותו אירוע, כפי שכל חדר חדשות דיווח עליו בנפרד. פתחו כמה כדי להשוות במה כל אחד מדגיש ומה הוא משמיט.

MakoCenter · עבריתיולי 30, 2026

Mizrahi Tefahot Refreshes Brand with Humor and New Character to Support Parents' Summer Expenses

N12Center · עבריתיולי 30, 2026

Mizrahi Tefahot Refreshes Brand with New Character and Summer Mortgage Benefit

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