Israeli TV Host Rotem Sela Launches Better, a New Dietary Supplement Brand

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Israeli actress and TV host Rotem Sela launches Better, a new dietary supplement brand developed over three years with advanced absorption technology, sold exclusively through Super-Pharm. The brand aims to improve supplement absorption rates significantly.

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Rotem Sela launches Better, a new dietary supplement brand in Israel.
Better was developed over three years with an 8 million shekel investment.
The brand partners with Kamifal Group and sells exclusively at Super-Pharm.
Better products claim up to five times higher absorption than market leaders.
The launch addresses the common low absorption issue in supplements.
Better is sold online and in physical Super-Pharm stores only.

Israeli actress and television presenter Rotem Sela has entered the dietary supplements market by launching Better, a new brand she owns. The brand was developed over three years with an estimated investment of around 8 million shekels. Better was created in partnership with Kamifal Group, a leading pharmaceutical distributor in Israel, and will be sold exclusively through Super-Pharm stores, Super-Pharm's website, and the brand's own online platform.

Better aims to address the common issue of low absorption rates in dietary supplements, where approximately 80% of active ingredients typically fail to be absorbed by the body. According to the company, Better's products offer absorption rates up to five times higher than leading competitors by utilizing advanced technologies.

This launch follows other recent developments in Israel's real estate and health sectors, including the opening of the Longevity residential complex in Modiin by the Ad 120 chain, and new executive appointments such as Alon Alperovitz becoming CEO of MaccabiDent and Victoria Kinar leading international operations at the Innovation Center for Resilience and Health in Sderot.

Rotem Sela's entry into the supplements market marks a significant move combining celebrity influence with health innovation, backed by a major pharmaceutical distributor and exclusive retail partnerships.

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