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טכנולוגיה17:36 · Jun 14

Google’s Israel chief says the country is a digital marketing powerhouse

מאת מאור שלום סויסה
תורגם ותומצת מתוך Calcalist על ידי baba
The story · English

At Google Marketing Live, held for the first time in Israel at the Tel Aviv Museum, hundreds of marketers, content creators, entrepreneurs and technology professionals gathered to learn about Google’s AI tools for marketing and advertising. The event was presented as part of the artificial intelligence revolution and as a sign of Israel’s strength in digital marketing.

Google Israel’s chief executive said, “Google and Israel are a powerhouse in the world of reach and advertising.” The conference focused on how companies can use Google’s AI capabilities to improve marketing performance and build better connections with customers.

The organizers brought senior executives to the event and asked them how they are already using artificial intelligence in their work. The coverage frames the gathering as a milestone for Israel, which was described as a “digital marketing powerhouse.”

The article does not report any decisions or product launches from the conference, but highlights the growing role of AI in marketing and advertising and the significance of holding Google’s event in Israel for the first time.

Read the original at Calcalist
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