Sign in to baba News

One account across the web, iPhone and Android — your subscription follows it.

or use an email code

Welcome — one more step

News Plus opens the cross-newsroom layer — who covered a story, who didn’t, and how each one worded it.

  • Unlimited follows
  • Alerts for what you follow (in the app)
  • Story alerts (in the app)
  • Hide read stories
  • The daily brief by email
  • Headlines side by side
  • Who reported first
  • The whole archive
  • Your reading diet
  • Duki without the monthly limit

Eligible new subscribers get 7 days free, then $34.99 each year. Renews automatically until cancelled. Cancel any time in your account. Subscription terms.

Your subscription also unlocks the app.

Search stories

Type at least two characters. Results come from every newsroom baba reads.

↑↓ to move · ↵ to open · esc to close

Sign in to baba News

Sign in to keep asking. News Plus removes the daily limit.

or use an email code

Keep the whole picture

News Plus opens the cross-newsroom layer — who covered a story, who didn’t, and how each one worded it.

  • Unlimited follows
  • Alerts for what you follow (in the app)
  • Story alerts (in the app)
  • Hide read stories
  • The daily brief by email
  • Headlines side by side
  • Who reported first
  • The whole archive
  • Your reading diet
  • Duki without the monthly limit

Eligible new subscribers get 7 days free, then $34.99 each year. Renews automatically until cancelled. Cancel any time in your account. Subscription terms.

Your subscription also unlocks the app.

Tech17:36 · Jun 14

Google’s Israel chief says the country is a digital marketing powerhouse

By מאור שלום סויסה
Translated & summarized from Calcalist by baba
The story · English

At Google Marketing Live, held for the first time in Israel at the Tel Aviv Museum, hundreds of marketers, content creators, entrepreneurs and technology professionals gathered to learn about Google’s AI tools for marketing and advertising. The event was presented as part of the artificial intelligence revolution and as a sign of Israel’s strength in digital marketing.

Google Israel’s chief executive said, “Google and Israel are a powerhouse in the world of reach and advertising.” The conference focused on how companies can use Google’s AI capabilities to improve marketing performance and build better connections with customers.

The organizers brought senior executives to the event and asked them how they are already using artificial intelligence in their work. The coverage frames the gathering as a milestone for Israel, which was described as a “digital marketing powerhouse.”

The article does not report any decisions or product launches from the conference, but highlights the growing role of AI in marketing and advertising and the significance of holding Google’s event in Israel for the first time.

Read the original at Calcalist

Ask About This Article

Duki reads it, and every newsroom on the same story, then answers with sources.

Open the live terminal