Sephora Confirms Limited Product Sales in Israel Without Opening Stores

After days of confusion and mixed reports, Sephora has issued an official statement clarifying its presence in Israel. The global beauty brand confirmed that a selection of products from its in-house line, Sephora Collection, will be available for purchase in select stores of the Israeli retailer Glam 42. However, Sephora emphasized that it has no plans to open its own branded stores in Israel.

The agreement between Sephora Collection and Glam 42 is temporary and limited to selling original Sephora Collection products directly sourced from France. Glam 42 also clarified that these are not surplus or outlet items but genuine products acquired under the official deal. The products will be sold in select Glam 42 stores and pop-up locations in Azrieli malls.

This announcement dispels earlier speculation about Sephora launching its own retail chain in Israel. Instead, Glam 42 remains an independent Israeli beauty retailer that will carry a limited range of Sephora Collection items. Sephora’s well-known international stores will not open in Israel at this time, and the product range available may expand in the future at Sephora Collection’s discretion.

In summary, Sephora products are officially entering the Israeli market through Glam 42, but Sephora as a store brand is not establishing a direct presence in the country.