Sephora Launches First Stores in Israel Starting August 20

The international beauty retailer Sephora is entering the Israeli market with plans to open six standalone stores and five in-store corners across the country. The initial openings are scheduled for August 20, with locations including Azrieli Mall in Tel Aviv, Ayalon Mall, and Malha Mall in Jerusalem. Additional standalone stores will open later, expanding Sephora's footprint beyond the initial three.

The five in-store corners will operate within existing Glam 42 franchise stores, appearing in shopping centers such as MEEX Sharons in Hod Hasharon, Mall HaHof Village in Hadera, Star Center in Ashdod, Dead Sea Mall, and My Baby in Yarka. This hybrid model allows Sephora to reach areas where standalone stores are not feasible, increasing accessibility for consumers nationwide.

This expansion is part of a pilot initiative by the fashion conglomerate LVMH, which owns Sephora. If successful, the plan is to introduce the full range of Sephora brands to Israel within two years. The launch coincides with ongoing shifts in Israel's cosmetics and beauty market, where international brands are enhancing their physical presence alongside online sales.

Sephora's initial stores will focus on "Sephora Collection," the company's private label brand. The move is expected to significantly increase the availability of Sephora products in Israel, offering consumers more options beyond major cities. This development is notable for Israeli shoppers and travelers who have previously sought Sephora products abroad.