Egyptian Snack Brand Drops Lionel Messi Amid World Cup Controversy

Following Egypt's controversial elimination by Argentina in the 2026 World Cup Round of 16, a local Egyptian chip manufacturer producing under the international brand "Lays" announced it will stop featuring Lionel Messi's image on its product packaging. The decision stems from widespread frustration in Egypt over what many perceived as an unfair match outcome, which ended 3-2 in favor of Argentina and allowed them to advance to the quarterfinals.

During the match, Egypt led 2-0 until the 80th minute, despite having a goal disallowed by VAR in the 58th minute. Argentina then mounted a dramatic comeback, culminating in a winning goal by Enzo Fernandez in the 92nd minute. The Egyptian team and fans accused referees of bias, with Egypt's coach confronting officials after the game. Egyptian player Mostafa Ziko expressed anger, claiming the refereeing was blatantly unfair and suggesting the tournament was predetermined for Argentina to win.

The chip company had previously used Messi's image on its packaging throughout the World Cup but decided to cease this practice following the match controversy. This consumer boycott reflects the broader public sentiment in Egypt, where the defeat has sparked significant outrage and accusations of injustice in the tournament's officiating.

The incident highlights the intense emotions surrounding the World Cup and the impact of sports controversies on commercial partnerships and public opinion in participating countries.