Egyptian Snack Brand Drops Lionel Messi Amid World Cup Controversy

Following Egypt's controversial elimination by Argentina in the 2026 World Cup round of 16, a local Egyptian chip manufacturer announced it will stop featuring Lionel Messi's image on its product packaging. The company, producing under the international brand "Lays," had previously used Messi's face on its chip bags but decided to discontinue this after Egyptian fans and officials expressed frustration over what they perceived as unfair refereeing in the 3-2 loss.

The match, widely regarded as one of the tournament's greatest comebacks, saw Egypt leading 2-0 until the 80th minute, including a disallowed Egyptian goal after VAR intervention. Argentina then rallied, with Messi scoring and assisting, culminating in a winning goal by Enzo Fernandez in stoppage time. Egyptian players and coaching staff openly criticized the referees post-match, with Egypt's coach confronting officials and player Mostafa Ziko accusing the refereeing of bias and claiming the tournament was predetermined for Argentina to win.

The backlash reflects deep disappointment in Egypt, where Messi had been a popular figure during the tournament. The chip company's decision symbolizes broader public sentiment following the contentious exit. The Egyptian team and fans continue to voice their grievances, while Argentina advances to the quarterfinals.