Egyptian Snack Brand Drops Lionel Messi Amid World Cup Controversy

Following Egypt's controversial elimination by Argentina in the 2026 World Cup round of 16, a local Egyptian chip manufacturer has announced it will stop featuring Lionel Messi's image on its product packaging. The company, producing chips under the international brand "Lays," cited frustration over what Egyptians perceive as an unfair match outcome that ended 3-2 in Argentina's favor.

The match, noted for one of the tournament's greatest comebacks, saw Egypt leading 2-0 by the 80th minute after a disallowed Egyptian goal via VAR. Argentina rallied to score three late goals, including a decisive strike by Enzo Fernandez in the 92nd minute, securing their quarterfinal berth. Egyptian players, coaches, and fans expressed outrage, accusing referees of bias and unfair officiating.

Egyptian midfielder Mostafa Ziko openly criticized the refereeing, calling the tournament "rigged" and claiming the decision to favor Argentina was predetermined. The Egyptian coach confronted officials after the match, reflecting the deep dissatisfaction. The chip company had previously used Messi's image on packaging during the World Cup but decided to cease this practice in response to the backlash.

This consumer boycott highlights the broader tensions following Egypt's exit and the emotional impact of the match on Egyptian supporters. The controversy continues to fuel debate within Egypt about fairness in international football competitions.