Sports · Full coverage

Egyptian Snack Brand Drops Lionel Messi Amid World Cup Controversy

How 4 Israeli newsrooms covered this story — translated into English and compared side by side.

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First reported by Walla · Jul 10, 2026

What happened

An Egyptian chip company has stopped using Lionel Messi's image on packaging following Egypt's disputed 3-2 loss to Argentina in the 2026 World Cup round of 16, amid accusations of unfair refereeing and a consumer boycott in Egypt.

  • 01Egyptian chip maker Lays stops using Messi's image after Egypt's World Cup loss.
  • 02Egypt lost 3-2 to Argentina in a controversial round of 16 match at the 2026 World Cup.
  • 03Egypt led 2-0 before Argentina's late comeback, including a VAR-disallowed Egyptian goal.
  • 04Egyptian players and coach accused referees of bias and unfair officiating.
  • 05Midfielder Mostafa Ziko called the tournament "rigged" and criticized the refereeing.
  • 06The boycott reflects Egyptian frustration and national disappointment over the match outcome.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

Full coverage · 4 outlets

The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.

N12Center · HebrewJul 10, 2026
Egyptian Snack Brand Drops Lionel Messi Amid World Cup Controversy
N12Center · HebrewJul 10, 2026
Egyptian Snack Brand Drops Lionel Messi Amid World Cup Controversy
MakoCenter · HebrewJul 10, 2026
Egyptian Snack Brand Drops Lionel Messi Amid World Cup Controversy
MakoCenter · HebrewJul 10, 2026
Egyptian Snack Brand Drops Lionel Messi Amid World Cup Controversy
YnetCenter · HebrewJul 10, 2026
Egyptian Snack Brand Stops Producing Messi-Branded Packaging After World Cup Exit
N12Center · HebrewJul 10, 2026
Egyptian Snack Brand Drops Lionel Messi Amid World Cup Controversy
MakoCenter · HebrewJul 10, 2026
Egyptian Snack Brand Drops Lionel Messi Amid World Cup Controversy
WallaCenter · HebrewJul 10, 2026
Egyptian Snack Brand Ends Partnership With Messi After World Cup Exit

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