Meuhedet Launches 'Long'Bity' Program to Promote Healthy Longevity in Israel

Meuhedet Health Services has introduced 'Long'Bity,' an innovative health initiative aimed at promoting proactive and personalized preventive medicine to enhance quality of life over time. The program, currently being implemented nationwide, shifts focus from reactive treatment of diseases to proactive health management, providing practical tools for maintaining vitality well before medical issues arise.

Targeting members aged 40 to 65, Long'Bity offers a comprehensive professional framework tailored to individual needs, emphasizing balanced nutrition, particularly the Mediterranean diet, regular aerobic and strength training, quality sleep, stress reduction, and women's health. This approach addresses the medical insight that there is roughly a ten-year gap between overall life expectancy and healthy life expectancy, aiming to reduce the period of life spent with illness or dependency.

Dr. Sivan Berger Achituv, director of clinical quality at Meuhedet, explained that Long'Bity represents a fundamental shift in medicine from reactive to preventive care, focusing on early identification of personal health vulnerabilities and customized prevention plans. She emphasized that the program is not a promise of immortality but a method to help people live more years in good health, noting that it is never too late to start improving lifestyle habits.

Amos Maor, Meuhedet's Vice President of Customer Relations, highlighted the program's significance for the ultra-Orthodox community, stressing the importance of practical guidance and tools to foster awareness of healthy living and quality of life. The overarching goal of Long'Bity is to add life to years, not just years to life, by empowering individuals to actively manage their health and well-being.