Meuhedet Launches 'Long'Bity' Program to Promote Healthy Longevity Across Israel

Meuhedet Health Services has introduced 'Long'Bity' (Healthy Longevity), an innovative health initiative aimed at shifting the focus from reactive medicine to proactive preventive care. Currently being implemented nationwide, the program targets insured individuals aged 40 to 65, providing them with comprehensive professional support to actively manage their personal health and maintain vitality well before medical issues arise.

The program addresses the medical reality that there is an average decade-long gap between overall life expectancy and healthy life expectancy, during which many experience diminished quality of life and increased dependency. 'Long'Bity' seeks to reduce this gap by promoting a balanced Mediterranean diet, combining aerobic exercise with strength and flexibility training, ensuring quality sleep, stress reduction, and attention to women's health.

Dr. Sivan Berger Achituv, head of Clinical Quality at Meuhedet, explained that the program represents a fundamental change in medical approach, focusing on early identification of individual health vulnerabilities and personalized prevention plans. She emphasized that the initiative is not a promise of immortality but a practical method to extend healthy years through lifestyle improvements and proper medical follow-up.

Amos Maor, Meuhedet's Vice President of Customer Relations, highlighted the program's significance for the Haredi community, emphasizing the importance of practical guidance and tools to foster awareness of healthy living. The overarching goal of 'Long'Bity' is to add quality life years, not just extend lifespan.