Israeli Public Broadcaster's Reality Show Finale Hits Record Low Ratings
The Israeli Public Broadcasting Corporation's reality show "Double on the Money" concluded with a record-low 2% rating for its finale. The season averaged only 2.8% viewership, with low digital engagement as well. Reporter Ran Boker criticized the IPBC's handling of the expensive production, calling for an internal review due to the significant public funds invested without success.
הידיעה ב-5 שורות · תקציר של baba
- The finale of "Double on the Money" on Kan 11 achieved a record-low 2% rating.
- The show's season average viewership was a mere 2.8%.
- Digital and YouTube viewership also fell significantly short of expectations.
- Production costs are estimated at hundreds of thousands of shekels per episode.
- Reporter Ran Boker called for an internal review of the IPBC's project management.
The Israeli Public Broadcasting Corporation's (IPBC) first foray into reality television concluded with a significant viewership disappointment. The finale of the show "Double on the Money" garnered only a 2% rating on Wednesday, marking an unprecedented low for a reality show finale in Israel. The season's average viewership was also weak, standing at just 2.8%. Even on digital platforms and YouTube, areas where the IPBC typically performs well, the program saw considerably lower viewership compared to other channel content, despite an initially promising start to the season.
Culture and Television Reporter Ran Boker sharply criticized the IPBC's handling of the project, whose production costs are estimated at hundreds of thousands of shekels per episode. Boker questioned the channel's preparation, asking if surveys were conducted to determine public interest in a reality show on Kan 11 and if attempts were made to "fix things on the fly." He concluded by calling for an internal review at the corporation, emphasizing that the substantial investment of public funds had yielded no results. "Someone will have to draw conclusions and learn from this failure," Boker stated, highlighting the significant cost per episode derived from public money.
