Assaf Eldar Tapped as New CEO of Direct Insurance (IDIA)
Assaf Eldar has been appointed the new CEO of Direct Insurance (IDIA), replacing Kobi Haber. Eldar, previously deputy CEO at Discount Bank, will lead the largest property and casualty insurer in Israel. The company emphasizes direct customer engagement and digital methods to reduce costs.
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- Assaf Eldar will become the new CEO of Direct Insurance (IDIA).
- Eldar previously held a senior role at Discount Bank.
- He replaces Kobi Haber, who is stepping down after eight years.
- Direct Insurance is Israel's largest property and casualty insurer.
- The company focuses on direct sales and digital channels.
The board of directors of IDIA Insurance has selected Assaf Eldar to be the next CEO of Direct Insurance (IDIA Company for Insurance). Eldar, 51, will succeed Kobi Haber, who announced his departure a few weeks ago after eight years in the role. Eldar previously served as the deputy CEO and head of the banking division at Discount Bank and holds a law degree from Tel Aviv University. Direct Insurance is Israel's largest company in the property and casualty insurance sector, particularly in car insurance, competing directly with The Phoenix. The company focuses on reaching customers directly, bypassing agents, and utilizing digital channels to offer significant savings on premiums.
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