Altshuler Shaham Splits Communications Teams Post-Acquisition
Altshuler Shaham is splitting its communication teams following its acquisition by WeSure GlobalTech and Yair Levinstein. The new entity's PR will be handled by Kelli Imer Sini and Zamir Dahbash's firm, while the public activities will continue with Gilad Altshuler, Ran Shaham, and Itay Ben Horin's firm. This move prepares the company for its post-acquisition structure. The split comes amid attention on Itay Ben Horin's wife's appointment to the Finance Committee.
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- Altshuler Shaham is splitting its communications teams after a 1 billion shekel acquisition deal.
- The new entity's PR will be managed by Kelli Imer Sini and Zamir Dahbash's firm.
- Gilad Altshuler and Ran Shaham will continue with Itay Ben Horin's PR firm for public activities.
- The move is a preparatory step for the company's new ownership structure.
- The split occurs amid scrutiny over potential conflicts of interest related to Itay Ben Horin's wife's new role.
Two months after the acquisition deal was finalized, Altshuler Shaham is implementing an operational separation of its communication teams. The deal, valued at approximately one billion shekels, saw WeSure GlobalTech and Altshuler Shaham Finances CEO Yair Levinstein acquire a 55.4% controlling stake in the company's provident and pension activities.
Group spokesperson Kelli Imer Sini announced that the new entity, which is expected to undergo rebranding, will have its communications managed by Sini and the PR firm of Zamir Dahbash and Rinat Friedman. The public-facing activities will remain with Gilad Altshuler and Ran Shaham, continuing their work with Itay Ben Horin's PR firm.
In a statement, Imer Sini explained that this division is part of the group's preparation for its new structure post-acquisition. The private company, Altshuler Shaham Ltd., will continue to be represented by the Ben Horin-Alexandrovich PR firm, which has served them for over 12 years. The public company, Altshuler Shaham Finances, will be represented by the Shalom Tel Aviv PR firm, tasked with managing communications for the ongoing deal completion and the company's future.
Itay Ben Horin's firm recently gained attention due to his wife, Liran Avishar Ben Horin, being appointed as the new chairwoman of the Finance Committee, raising questions about potential conflicts of interest. Zamir Dahbash's firm is noted as a veteran and respected agency in the market, representing numerous high-tech companies, Assaf Rappaport of Waze, One Zero Bank, and Microsoft, among others.
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