Israeli Fashion Week Event Raises Funds for Single Mothers
Israeli fashion week is hosting a special "TimeLess Icons by Elite" event today to raise funds for single mothers and their children. Models and stars, including Omer Shem Tov, Maya Sham, and Tirtza Cohen, will walk the runway. The event will feature t-shirts designed by 16 Israeli designers, with all proceeds going to the Pinchy Mor Memorial Fund for Mothers.
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- Israel Canada Fashion Week Tel Aviv 2026 hosts "TimeLess Icons by Elite" today.
- The event aims to raise funds for single mothers and their children.
- 16 Israeli designers created special t-shirts for the charity fashion show.
- All proceeds will benefit the Pinchy Mor Memorial Fund for Mothers.
- The Tel Aviv Foundation will match the total donations collected.
A special fashion show, "TimeLess Icons by Elite," will take place today at Israel Canada Fashion Week Tel Aviv 2026, featuring models Omer Shem Tov, Maya Sham, Tirtza Cohen, Amir Benay, and many other stars. The event, scheduled for 4:00 PM, aims to raise funds for single mothers and their children. The creative direction is led by Motty Reif and Haya Vider, blending fashion with nostalgia.
Additional participants include Shiraz Tal, Pazit Cohen, Shani Goldstein, Noa Astangelov, Netta Rot, and Stav Strashko. For some, the cause is personal; Amir Benay grew up in a single-parent household, and Shiraz Tal has spoken about her experiences as a single mother.
The show will unveil t-shirts designed by 16 Israeli designers and fashion brands, including Alon Livne, Shahar Avnet, Aharon Genish, and Vivi Balish. Each designer drew inspiration from a nostalgic Elite candy to create a new fashion interpretation.
500 limited-edition t-shirts will be sold for NIS 300 each during Fashion Week. All proceeds will go to the Pinchy Mor Memorial Fund for Mothers, with the Tel Aviv Foundation pledging to match the total donations. The fund, established in 2019 in memory of model Pinchy Mor, supports single mothers and their children in southern Tel Aviv-Yafo, assisting with activities like enrichment classes.
The fashion show will be accompanied by a performance from singer Sivan Talmor, supported by six guitarists, under the musical direction of Gil Feldman.
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