Ashdod's Lido Beach Revitalized as Entertainment Hub
Developer Yonatan Nissimian has invested over 12 million shekels to renovate and reopen the historic Lido Beach complex in Ashdod, transforming it into an entertainment destination. The revitalized site now features a cafe and an upcoming fine-dining Asian restaurant, aiming to attract tourists and locals. Nissimian hopes the project will encourage Tel Aviv residents to visit Ashdod for leisure.
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- Developer Yonatan Nissimian invested over 12 million shekels to revitalize Ashdod's historic Lido Beach.
- The neglected beachfront complex has been transformed into an entertainment hub with a cafe and upcoming restaurant.
- The venue is located 60 meters from the sea and features imported materials and upgraded sound systems.
- Nissimian aims to create a high-energy entertainment spot comparable to venues in Mykonos and Dubai.
- The complex is kosher and designed to be accessible to the religious community.
- The revitalization is expected to draw tourists and encourage Tel Aviv residents to visit Ashdod.
The Lido Beach complex in Ashdod, historically the city's first beach and a vibrant social hub in the 1980s and 90s, has been revitalized after years of neglect. The 31-year-old building contractor and developer Yonatan (Johnny) Nissimian spearheaded the ambitious project to renovate the beachfront structure, which had become derelict and attracted homeless individuals and crime.
Nissimian invested over 12 million shekels in the extensive renovation, which involved complete reconstruction with imported Italian tiles and Jordanian basalt stones, along with upgraded sound systems. He secured a 12-year lease for the property, located just 60 meters from the water, aiming to restore it to its former glory. "Lido Beach is among the most beautiful beaches in the country. It's a place with history and important to the population here," Nissimian stated, expressing pride in transforming the neglected site into a "gem."
The revitalized complex is divided into two sections. The "Lalush" cafe opened a few months ago, and a fine-dining Asian restaurant called "Chef Club XO," featuring a DJ and dancers, is set to open within a month. Nissimian envisions the venue as a high-energy entertainment spot comparable to those in Mykonos and Dubai.
Located on the new northern promenade, the area also features a Ferris wheel and a weekly market, with three new hotels under construction nearby, attracting tourists. Nissimian emphasized the venue's kosher certification, aiming to make it accessible to the religious community and stating his belief in not operating on Shabbat.
Transitioning from construction to the hospitality industry, Nissimian, who has been self-employed since a young age, now manages both his construction firm and the new restaurant ventures, working over 16 hours a day. He expressed satisfaction in realizing the location's potential and hopes to draw visitors from Tel Aviv to Ashdod for entertainment.
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