Israeli Deputy Mayor Criticizes Nation's Pro-Israel Advocacy Efforts
Moshe Shitrit, Deputy Mayor of Beit Shemesh, criticized Israel's public relations efforts, calling them reactive and insufficient in combating anti-Israel sentiment, especially after recent US elections. He noted significant foreign investment in anti-Israel campaigns compared to Israel's reliance on private initiatives. Shitrit urged a shift to an offensive public relations strategy to counter hostile narratives and identify adversaries.
הידיעה ב-5 שורות · תקציר של baba
- Deputy Mayor Moshe Shitrit criticized Israel's public relations as reactive and insufficient.
- He cited the rise of anti-Israel elected officials and campaign tactics in the US.
- Shitrit contrasted Israel's private efforts with significant foreign investment in anti-Israel campaigns.
- He called for a shift to an offensive public relations strategy.
- Shitrit awarded a satirical prize to pro-Israel advocacy forces in the US.
Moshe Shitrit, Deputy Mayor of Beit Shemesh, has awarded the weekly "Tersh" (a satirical award for failure) to Israeli and pro-Israel advocacy forces operating in the United States. Shitrit cited the recent US election results and the rise of anti-Israel elements as a cause for concern, criticizing Israel's perceived inaction in the public relations battle.
"The situation for us is the unbearable number of anti-Israel elected officials and the use of Israel in campaigns," Shitrit explained during a discussion on the "Kipot Barzel" program by Srugim. He sharply criticized the country's approach to media and public relations, stating, "We as a country whose public relations amounts to ridiculous videos... and we don't understand why we aren't liked in the world after that."
Shitrit lamented that Israel is not actively engaged in the arena, describing its efforts as entirely reactive. He noted that while Israel relies heavily on private initiatives from creators and influencers, hostile nations and entities invest vast resources to damage its image. "There are tens of millions invested by Qatar, Turkey, and Russia. Our private sector is nice, but it doesn't change the picture," he said.
Concluding his remarks, Shitrit urged decision-makers to shift their strategy from defense to offense. "We must go on the offensive. We need to tell who the enemies are, what they are doing in their own homes, in the US and Europe," he stated. He expressed hope that current events would serve as a wake-up call for the system, adding, "This is a big Tersh for us, and I hope that because of these events we will wake up and understand this arena."
לא אותו אירוע: ידיעות אחרות שחולקות עם הידיעה הזו אנשים, מקומות או נושא. רקע, תגובות והמשכים.
