Price Gaps Between Online and In-Store Grocery Shopping Revealed
A price comparison by Pricez found that online grocery shopping can be up to 10.8% more expensive than in-store purchases, with significant differences noted for individual items like tomatoes and eggplants. Rami Levy had the largest gap but was still the cheapest overall, while Carrefour had the smallest difference. Consumers are advised to compare online and in-store prices for the same chain to ensure the most cost-effective shopping.
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- Online grocery shopping can be up to 10.8% more expensive than in-store purchases.
- Rami Levy showed the largest price gap but remained the cheapest chain overall.
- Carrefour had the smallest price difference between its online and physical stores.
- Specific items like tomatoes and eggplants showed significant price variations online.
- Consumers should compare prices within the same grocery chain for online vs. in-store.
A price comparison by Pricez has revealed significant discrepancies between online grocery shopping and in-store purchases, with differences ranging from 4.3% to 10.8% for a basket of goods. The largest gap was observed at Rami Levy, though it remained the cheapest chain overall both online and in-store. Carrefour showed the smallest price difference between its online and physical stores.
These price variations mean that the channel chosen for purchasing groceries can impact the final cost, especially for larger shopping trips where even a few percentage points can add up to a substantial amount. The study also highlighted specific product price differences. For instance, at Rami Levy, tomatoes were priced at 4.90 shekels in-store versus 7.90 shekels online, a 61% increase online. At Carrefour, an eggplant cost 9.90 shekels per kilogram online compared to 7.90 shekels in-store. Victory also showed a 2 shekel difference per kilogram for chicken legs between its online platform and physical stores.
The findings suggest that price disparities are not limited to the overall bill but can also affect basic grocery items. While online shopping offers convenience by saving time and effort, consumers are advised to compare prices between a chain's online platform and its physical stores before making a purchase. The analysis did not clarify the reasons behind these price differences, such as specific online pricing policies or in-store promotions, and focused only on the tested basket and products.