Record 213 Million Messages Sent on Cell Networks Day Before Election
Israel's cellular networks saw a record 213 million SMS messages sent on the day before the 26th Knesset elections, according to Cellcom. This is a substantial increase from the 120 million messages recorded before the previous elections in November 2022. The surge underscores the critical role of mobile communication in modern political campaigning, with parties using direct messages to reach voters.
הידיעה ב-5 שורות · תקציר של baba
- 213 million SMS messages were sent on Israel's cellular networks the day before the 26th Knesset elections.
- This record figure represents a 77.5% increase compared to the previous election cycle.
- Cellcom reported the surge in message traffic on its network.
- Mobile phones have become a central communication channel for political parties during the campaign.
- SMS messages allow for direct and rapid dissemination of campaign information to voters.
On the eve of the 26th Knesset elections, Israel's cellular networks experienced an unprecedented surge in message traffic. Cellcom, a major Israeli telecommunications company, reported that on Monday, the day before voting began, its network handled 213 million SMS messages. This figure represents a significant increase compared to the previous election cycle; during the 25th Knesset elections in November 2022, Cellcom's network processed approximately 120 million messages on the day before voting. The difference of about 93 million messages, a jump of roughly 77.5%, highlights the intensified use of mobile communication for political campaigning.
The surge in SMS activity comes amid a highly competitive election campaign where mobile phones have become a primary channel for communication between political parties and the public. Text messages, recorded calls, and direct voter outreach are integral to parties' efforts to garner support and boost turnout. Unlike traditional media such as television, radio, and billboards, SMS messages allow for direct and rapid dissemination of campaign messages to large audiences' mobile devices, particularly in the crucial final days before an election.
Cellcom, which identifies itself as Israel's largest telecommunications provider, emphasized that the record number of messages reflects exceptionally high activity on its network in the lead-up to the elections.
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