Israeli Parties Spent $7 Million on Voter Phone Campaigns
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Israeli political parties spent approximately 25 million shekels on making 30-40 million phone calls to voters during the recent election campaign. This sophisticated telemarketing effort uses advanced software to contact voters, gather data on their preferences, and build supporter lists. The costs include not only calls but also database management and software, with concerns raised about personal data protection.
הידיעה ב-5 שורות · תקציר של baba
- Israeli parties spent 25 million shekels on voter phone calls during the last election campaign.
- An estimated 30-40 million phone calls were made to voters.
- Advanced software enables mass calling and data collection on voter preferences.
- Campaign costs include database management, software, and operator expenses.
- Concerns exist regarding the protection of personal data collected during calls.
During the election campaign for the 26th Knesset, Israeli political parties allocated approximately 25 million shekels (about $7 million USD) towards making phone calls to voters. Technological company CallMarker estimates that this resulted in 30 to 40 million calls being made. The publication Globes reported on October 26th that this extensive phone outreach is part of a sophisticated political telemarketing industry.
Beyond simple recorded messages, these campaigns utilize advanced software that enables parties to contact vast numbers of people simultaneously. This technology also allows them to gather data on voters' political preferences, compile lists of supporters, and strategize future campaigning. For instance, voters might be prompted to press a number on their phone during a call to express support, answer a question, or request more information, with their responses recorded for future engagement.
While parties have access to the official voter registry by law, it does not include phone numbers. To overcome this, political campaigns supplement the registry with information gathered from activists, surveys, public inquiries, and other sources. Specialized software, such as the Israeli system Elector, is used to manage these databases, track voter interactions, identify supporters, and coordinate activist efforts, effectively turning each phone call into a data-gathering opportunity.
Globes noted that the cost of these phone campaigns extends beyond the calls themselves, encompassing database management, data analysis, software, and operator expenses. The exact scale of this telemarketing effort is difficult to ascertain, as unlike some online advertising, data on political call volumes, contracts, and expenditures are not centrally available. A significant concern highlighted is the protection of personal data, as information on citizens' political views is sensitive and subject to legal restrictions regarding its collection, storage, and transfer.
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