Israel's Hasbara Overhaul Faces Coordination Questions
תורגם ותומצת מתוך The Jerusalem Post על ידי baba
Israel is overhauling its public diplomacy (hasbara) efforts under Tzipi Hotovely, head of the National Public Diplomacy Directorate. The Foreign Ministry, previously focused on diplomacy, now prioritizes public relations with a significantly increased budget. However, the structure involves two distinct directorates, raising questions about coordination and authority between Hotovely's policy-setting body and the Foreign Ministry's implementation arm. Recent campaigns include major New York advertising and a film rebutting criticism of the IDF.
הידיעה ב-5 שורות · תקציר של baba
- Israel's public diplomacy efforts are undergoing a major overhaul led by Tzipi Hotovely.
- The Foreign Ministry's public diplomacy budget has dramatically increased to NIS 1.2 billion.
- Two separate directorates handle public diplomacy, creating potential coordination issues.
- Recent campaigns include extensive advertising in New York and a film countering criticism of the IDF.
- A former spokesperson noted that Israel's enemies are effectively waging a delegitimization campaign.
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