Former i24NEWS Reporter Launches 'Fair Coffee Map' Initiative

Amid rising living costs, a new initiative called "The Fair Coffee Map" aims to help consumers find cafes offering affordable coffee. The map aggregates cafes that provide coffee at what the founders consider fair prices, presenting an alternative to establishments charging higher amounts.

Salomon explained to ice that the initiative's goal is not to shame expensive cafes but to highlight businesses offering better value. "We got used to high prices for a cup of coffee all over the country and decided to find the businesses that still allow drinking coffee at fair prices and gather them all on one map," she stated. The hope is that consumers will patronize these cafes, incentivizing others to re-evaluate their pricing.

Salomon added that the aspiration is for the project to not only list existing affordable cafes but also encourage more businesses to join the trend and lower their prices. Consumer choices, she believes, can help expose more affordable options without singling out specific businesses negatively.

A new website for the initiative has recently launched, expanding the map's reach. Users can now find cafes in their local areas, recommend places not yet listed, and suggest additional businesses. Cafe owners interested in being featured can also submit applications to join. The map is free to use and accessible to the public, allowing anyone seeking reasonably priced coffee to check existing listings and contribute to the map's growth.