Israeli Tourism to Slovakia Skyrockets 204% in August
Israeli tourism to Slovakia surged by 204% in August, with over 16,900 Israelis visiting compared to 5,562 last year. The Slovak Tourism Board has appointed an Israeli representation company and launched marketing initiatives, including a digital magazine and website. Air travel options are expanding, with new charter flights to the High Tatras region planned for winter, alongside existing routes to Bratislava. Slovakia promotes itself as a year-round destination with diverse attractions, including historical sites and Jewish heritage.
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- Israeli tourism to Slovakia increased by 204% in August, reaching 16,926 visitors.
- The Slovak Tourism Board has appointed an Israeli representation company, Ternova, for marketing.
- New charter flights from Tel Aviv to Poprad-Tatry are planned for winter.
- Slovakia is promoted as a year-round destination with diverse attractions.
- The country highlights its historical sites and significant Jewish heritage.
Israeli tourism to Slovakia has seen a dramatic surge, with a 204% increase in August compared to the previous year. Official figures from the Slovak Tourism Board in Israel reveal that 16,926 Israelis visited Slovakia in August, up from 5,562 in August 2022. This follows a trend of significant growth throughout the summer, with June seeing a 148% rise and July a 203.7% increase.
Overall, from January to August of this year, the number of Israeli tourists to Slovakia has more than doubled compared to the same period in 2022. Recognizing the importance of the Israeli market, the national tourism board, SLOVAKIA TRAVEL, has appointed an Israeli representation company, Ternova, to manage its marketing efforts in the country. Ternova has launched a new digital magazine about travel opportunities in Slovakia, created a website to build a "Club of Slovakia Curious" community, and is actively engaging with Israeli airlines and the tourism industry.
Last week, the Slovak Tourism Board hosted its first webinar for the Israeli public, featuring tourism experts, journalists, and guides, with dozens of Israeli tourism community members in attendance. Dr. Loretta Finka, Head of the Israeli Market at the Slovak Tourism Board, stated during the webinar that Slovakia is not just a summer destination but offers attractions year-round, including winter landscapes, Christmas markets, festivals, winter sports, spas, ancient castles, UNESCO sites, and significant Jewish heritage.
Air travel accessibility from Israel to Slovakia is also expanding. In addition to the five weekly flights operated by Wizz Air to Bratislava, charter flights from Tel Aviv to Poprad-Tatry in the High Tatras region are scheduled for the upcoming winter, operated by Overseas. Slovakia offers diverse vacation options, from urban exploration in Bratislava to outdoor activities in the High Tatras and Liptov regions, and visits to historical sites and thermal baths. The country also boasts a rich Jewish heritage, with a "Jewish Route" connecting synagogues, cemeteries, and community sites, including the grave of the Hatam Sofer in Bratislava.
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