Lexus Unveils Luxury Philosophy Emphasizing Japanese Values and Innovation
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Lexus is highlighting its luxury philosophy, based on Japanese principles of Kaizen and Omotenashi, with the introduction of its new RZ electric and ES sedan models. The RZ features advanced technology like "Steer-by-Wire" and a 77 kWh battery, while the ES offers hybrid and electric powertrains, enhanced space, and new interior features. Lexus Israel, operating since 2006, has sold over 28,000 vehicles and emphasizes a customer-centric approach.
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- Lexus emphasizes its luxury philosophy rooted in Japanese values of Kaizen and Omotenashi.
- The new Lexus RZ electric vehicle features "Steer-by-Wire" technology and a 77 kWh battery with a 558 km range.
- The new Lexus ES sedan is available in hybrid and fully electric versions in Israel for the first time.
- The ES sedan boasts increased dimensions for greater interior space and advanced features like a 14-inch touchscreen.
- Lexus Israel has sold over 28,000 vehicles since its establishment in 2006.
- Dror Goralnik, General Director of Lexus Israel, stressed the importance of detail and customer dedication.
Lexus is reinforcing its core philosophy of luxury, rooted in Japanese values of continuous improvement (Kaizen) and hospitality (Omotenashi). This approach permeates every aspect of the customer experience, from vehicle design and development to driving, service, and long-term relationships. The brand highlights its new RZ and ES models as prime examples of this philosophy, blending innovation, detail, quality, comfort, and customer care.
The new Lexus RZ electric vehicle showcases the brand's commitment to advanced technology without compromising quality or safety. It features an updated 77 kWh battery offering up to 558 km of range (WLTP) and a 3.5-hour home charging time. A key innovation is the "Steer-by-Wire" electronic steering system, which replaces mechanical links with electrical signals and dynamically adjusts steering ratio for optimal handling at various speeds. The RZ lineup includes front-wheel drive, all-wheel drive, and a new RZ 550e F SPORT flagship model with an "Interactive Manual Drive" system, simulated engine sound, and adjustable accelerator feedback. The interior boasts Japanese craftsmanship, premium materials like Ultrasuede, and ambient lighting with 64 color options.
The eighth-generation Lexus ES sedan, a model with over three million units sold globally since 1989, now offers hybrid and fully electric powertrains in Israel for the first time. The hybrid ES 300h delivers 196 hp with fuel consumption of 4.8-5.2 L/100 km, while the electric ES 350e produces 224 hp with a range of 524-581 km. The ES design emphasizes "Clean Tech x Elegance," with increased dimensions for enhanced interior space, particularly for rear passengers. It features a 14-inch multimedia touchscreen, a 12.3-inch digital instrument cluster, and "Hidden Switch" technology. Unique interior finishes include a bamboo-effect trim and an optional premium rear-seat comfort package with heating, ventilation, massage, and leg support in the electric "KIWAMI" trim. The ES also incorporates the latest Lexus Safety System+ active safety suite.
Lexus has been present in Israel since 2006, delivering over 28,000 vehicles and cultivating customer relationships through personalized service and the "TAKUMI" client club. Dror Goralnik, General Director of Lexus Israel, stated that true luxury is found in every detail and the feeling of confidence and comfort, driven by Japanese values of continuous improvement and dedication to customers. He added that the new ES and RZ models embody this vision, offering a comprehensive Japanese luxury experience.