Ali G Returns After 24 Years Amid Boycott Calls
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Sacha Baron Cohen has revived his Ali G character for a new film, "Ali G: Who Iz I?", which is now showing in select German cinemas. The comeback has sparked a global boycott campaign led by NewsCord, accusing Cohen of using satire to promote racist stereotypes. Critics, including journalist Afua Hirsch, are calling for cinemas to refuse to screen the movie. Cohen is reportedly preparing for a role in a Quentin Tarantino play in London.
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- Sacha Baron Cohen's Ali G character returns in the new film "Ali G: Who Iz I?", released in select German cinemas October 23.
- A global boycott campaign against the film was launched by NewsCord, citing accusations of racism.
- NewsCord sent over 36,000 messages to cinema chains urging them to boycott the movie.
- British journalist Afua Hirsch, a BDS supporter, is among the prominent critics of the film.
- Cohen is reportedly preparing for a role in Quentin Tarantino's upcoming West End play.
- The Ali G character first appeared in Cohen's "Da Ali G Show" in 1998.
British comedian Sacha Baron Cohen is reviving his iconic character Ali G for a new film, "Ali G: Who Iz I?", marking the character's return to the big screen after 24 years. The film, which began screening in select German cinemas on October 23, features Ali G reflecting on his absence, claiming the world has "gone downhill" with issues like "Covid, wars, and Ed Sheeran." The trailer shows Ali G posing absurd questions to unsuspecting individuals, a signature comedic style that previously led to public embarrassment for his interviewees.
However, the comeback has ignited controversy. A UK-based media watchdog, NewsCord, launched a global boycott campaign, sending over 36,000 messages to cinema chains urging them not to screen the film. NewsCord, which was established during the Gaza conflict by Tech for Palestine to monitor media coverage of the Middle East, accuses Cohen of using satire as a "cover for pushing racist stereotypes." The campaign cites a 2000 newspaper report where Black British comedians allegedly called the Ali G character an "alibi for racism."
Among the prominent critics is British journalist Afua Hirsch, a supporter of the Boycott, Divestment, and Sanctions (BDS) movement, which aims to isolate Israel. Cohen has previously been a target of the BDS movement. The article questions the effectiveness and intent of boycotting satire, even if the humor is considered dated or the comeback unnecessary.
Despite the controversy, Cohen appears unfazed and is reportedly preparing for a leading role in Quentin Tarantino's West End debut, "The Popinjay Cavalier," scheduled for March 2027 at the Phoenix Theatre in London.
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