Big Brother Star Shelly Elmalkis to Debut as Model at Fashion Week
Shelly Elmalkis, a former "Big Brother" contestant known as "Shalka," will make her runway debut as a model at Israel Fashion Week Tel Aviv 2026. She will be showcasing designs by Ofir Ivgi, who is also presenting at the event for the first time. The fashion week, themed "Trailblazing Women," will feature 28 shows from November 8-12. Elmalkis's foray into modeling follows her previous ventures into fashion with her "shloka" brand.
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- Shelly Elmalkis, "Big Brother" star, will debut as a model at Israel Fashion Week Tel Aviv 2026.
- She will walk for designer Ofir Ivgi, who is also making his debut at the event.
- Fashion Week, themed "Trailblazing Women," runs from November 8-12 with 28 shows.
- Elmalkis previously launched a "shloka" brand and recently moved to Rishon LeZion.
- Frida Uziel was the previous "Big Brother" contestant to appear at Fashion Week.
Shelly Elmalkis, known by her nickname "Shalka" and famous from the reality show "Big Brother," is venturing into the world of fashion. After gaining popularity on television and social media, and launching her own "shloka" (headscarf) brand, Elmalkis is set to walk the runway for the first time at Israel Fashion Week Tel Aviv 2026. She will be modeling for designer Ofir Ivgi, whose brand was established in 2017 and is recognized for its colorful designs and unique cuts.
This marks a significant step for the young reality star, who became a prominent figure on her "Big Brother" season due to her direct personality and humor. Ivgi, who will also be showcasing his collection at Tel Aviv Fashion Week for the first time, was the one who discovered model Sun Mizrahi during her studies at Shenkar college, leading to her international career. He reportedly saw her photos, which were then seen by modeling agent Nir Hatzroni.
Elmalkis's move into modeling follows a busy period. She recently announced her relocation from Tel Aviv to Rishon LeZion, describing it as a new beginning after a challenging time. Earlier, she launched her "Shloklok" brand, which originated as a joke on "Big Brother" but became a commercial product, though it also faced criticism for its pricing.
Israel Fashion Week Tel Aviv will take place from November 8 to 12 at Karmnitzky 7, organized by Moti Reif. The event will feature 28 fashion shows with prominent designers including Alon Livne, Shahar Avnet, Aharon Genish, and Idan Laros. This year's theme is "Trailblazing Women," focusing on Israeli creativity, diversity, and breaking conventions in fashion.
Elmalkis is not the first "Big Brother" alumna to participate in Fashion Week; last year, Frida Uziel performed as a singer at designer Idan Laros's show. However, Elmalkis is expected to walk the runway as a model. The public awaits to see the look Ivgi will choose for her debut on the fashion circuit.
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