Meta's AI Glasses Launch in Israel With Limited Hebrew Support
Meta's AI-powered Ray-Ban and Oakley smart glasses have launched in Israel, offering photo, video, and AI capabilities. However, a key feature, real-time conversation translation, does not support Hebrew. The glasses feature improved cameras and battery life, with prices starting around NIS 1,590. The launch occurs amidst global privacy concerns and regulatory scrutiny in Europe, though the smart glasses market is experiencing substantial growth.
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- Meta's AI smart glasses are now available in Israel, with limited Hebrew translation features.
- The new glasses offer advanced camera and AI capabilities, with prices starting around NIS 1,590.
- Hebrew is not supported for real-time conversation translation, a key feature in other languages.
- Privacy concerns have led to sales halts and regulatory warnings in Europe.
- The global smart glasses market is projected for significant growth in the coming years.
Meta's third-generation Ray-Ban Meta and Oakley Meta smart glasses have officially launched in Israel, following their global release. Retailers Sunglass Hut and Opticana are now offering the devices, which allow users to capture photos and videos, listen to music, take calls, and utilize AI features without needing their phones. A notable limitation in Israel is the absence of real-time conversation translation to and from Hebrew, despite the feature supporting 20 other languages including Arabic and Russian. While the Meta AI assistant offers some Hebrew functionality, live translation remains unavailable.
The new Ray-Ban Meta glasses boast a 12-megapixel camera capable of 3K video, six microphones, built-in speakers, and a battery life of up to nine hours. The design is slimmer, with a dedicated AI button. The Oakley Meta line includes sport-focused models with enhanced water and dust resistance. Pricing varies between retailers, with Sunglass Hut starting at NIS 1,799.90 and Opticana offering an introductory price of NIS 1,590, though full pricing and model details are still emerging.
Globally, the smart glasses have raised privacy concerns. In Europe, Dutch retailer Hans Anders halted sales due to fears of unauthorized recording, and European regulators have warned about potential surveillance. Norway is considering a temporary ban in certain areas. Meta states the glasses have an indicator light to signal recording. Despite these concerns, the smart glasses market is experiencing rapid growth, with global shipments projected to increase significantly, and Meta, along with partner EssilorLuxottica, holding a dominant market share.
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