Meta launches cheaper AI glasses, including Kylie Jenner edition

Meta announced a new line of AI glasses on Tuesday, starting at $299 in the United States, below the company’s recent models that began at $379. The new product, called Meta Glasses, was designed entirely in-house rather than with Ray-Ban or Oakley, though Meta still works with EssilorLuxottica on components such as lenses and continues selling its Ray-Ban and Oakley versions.

The lineup includes three styles, a smaller Adventurer frame, a larger, slightly rounder Fury frame, and an oval model called Meta Glasses by Kylie, designed by Kylie Jenner. Meta also added a Jenner-branded AI voice option based on her real voice, along with a custom sound when the glasses are put on. The company says the new glasses launch with its Muse Spark AI model, which is meant to better extract details from images and remember personal preferences, while older glasses will receive the model through a software update.

At a press event, Andrew Bosworth, Meta’s chief technology officer, said the lower price is meant to widen the market. “You really want to reach a lot of places in the market, so reaching people is not just a matter of design and style, but also price,” he said. Journalists who tested the glasses said they could estimate calories in a bowl of strawberries, translate an Arabic sign into English, suggest nearby museums, and identify fake cherries used in a demo.

Meta is also facing growing competition and privacy concerns. The company says smart glasses shipments jumped 167% in the first quarter of 2026 from a year earlier, and that it holds 69.2% of the market, but IDC says average smart-glasses prices are expected to fall from $376 in 2026 to $229 in 2030. Mark Zuckerberg said in April that daily use of Meta’s glasses had tripled year over year. Still, Google and Samsung are developing their own AI glasses for later this year, OpenAI is building hardware, and Pew Research says 44% of U.S. adults use ChatGPT, compared with 24% for Gemini and 14% for Meta AI. Meta also remains under scrutiny after reports this year of men filming women with smart glasses without consent, despite the recording indicator light and Meta’s claim the camera will not work if the light is not visible.