Meta unveils cheaper AI glasses line with Kylie Jenner edition

Meta announced a new line of AI smart glasses on Tuesday, starting at $299 in the United States, lower than the company’s earlier models that began at $379. The new range, called Meta Glasses, was designed in-house rather than through Ray-Ban or Oakley, although Meta still works with EssilorLuxottica on some components such as lenses and continues to sell its Ray-Ban and Oakley models. Andrew Bosworth, Meta’s chief technology officer, said the lower price is meant to broaden the market and show that the company’s heavy AI spending can turn into products people will actually buy.

The lineup includes three styles, a small frame called Adventurer, a larger more rounded Fury frame, and an oval model designed by Kylie Jenner called Meta Glasses by Kylie. The Jenner version includes a special startup sound when the glasses are put on, and users can switch the standard Meta AI voice for a Jenner-based AI voice generated from her real voice. The company also said the new glasses will debut with its Muse Spark AI model, while existing glasses will receive the model through a software update.

Meta says the glasses can play music, translate languages and answer questions about the user’s surroundings using images from their cameras. Reporters who tried them before launch said the glasses could estimate calories in a bowl of strawberries, translate a sign from Arabic into English, suggest nearby museums and even identify fake cherries used as a demo prop. But those features are similar to what Meta’s current smart glasses already do, and may not persuade people who are not already interested in the category.

The company is also facing privacy concerns and rising competition. Media reports this year described men secretly recording women while wearing smart glasses and posting the videos online without consent. Meta glasses include an LED indicator that shows when recording is active, and the company says the camera will not work if the light is not visible, but some experts have shown ways to defeat the light. Meanwhile, Google and Samsung are working on their own AI glasses for later this year, and OpenAI is building hardware. IDC said average smart-glasses prices are expected to fall from $376 in 2026 to $229 in 2030, and that shipments jumped 167% in the first quarter of 2026 year on year, with Meta holding 69.2% of the market. Mark Zuckerberg said in April that daily use of Meta’s glasses had tripled from a year earlier.