Osem Launches Banana-Flavored Bamba, but Only in Select Walmart Stores in the US

Osem has introduced a new version of Bamba, its iconic Israeli snack, with banana flavor aimed exclusively at American consumers. The product is sold under the name Bamba Peanut Butter Puffs Banana and combines the snack’s familiar salty crunch with a sweet banana taste.

The official launch was announced in early June on Osem’s US Instagram account. According to that post, the banana Bamba is available only in selected Walmart branches and is not sold on Walmart’s website, which means it cannot currently be ordered for delivery. The item appears to be part of a limited or experimental rollout, possibly ahead of a broader release.

The article says the Walmart site already carries other Bamba varieties, including the classic version and a nougat flavor. One promotional review came from mommy blogger Alin Capelli, who posted a reel tasting the snack with her children and said it quickly became their household’s “perfect snack.” She also emphasized that it is made with simple ingredients and contains no GMO ingredients, artificial colors, artificial flavors or artificial preservatives.

For now, there are no plans to launch the banana Bamba in Israel. The article suggests Osem may be testing the product with American shoppers first, and notes that anyone in Israel who wants to try it would need to travel to the US.