AppsFlyer Raises Over $1 Billion at $2.7 Billion Valuation After Takeover Rumors

Israeli ad-tech company AppsFlyer said it has raised more than $1 billion in a new investment round led by Moloco, Google, Meta and Unity, after recent reports and rumors of a possible acquisition. According to people familiar with the deal, the financing values the company at $2.7 billion. AppsFlyer employs about 1,300 people.

The company said the money will be used to speed development of AI-based advertising measurement tools, advance cross-platform measurement and attribution, and build infrastructure for autonomous marketing and AI-agent workflows. Chief executive and co-founder Oren Kaniel said measurement is at a turning point. “As AI technology takes over the way advertising is bought and optimized, the entire ecosystem benefits from independent, neutral signals that are not shaped by a market player with its own interests. This investment is a commitment to that important principle,” he said.

AppsFlyer stressed that the investors are taking minority stakes and will have no control or exclusivity. They will not get preferential access to APIs, measurement data, measurement logic or commercial terms, and customers will continue choosing their measurement partners as they do today. The company said the round also includes liquidity for shareholders alongside long-term strategic participation in the equity.

The deal still requires regulatory approvals. Founded in 2011 by Kaniel and Reshef Mann, AppsFlyer says it now serves more than 15,000 brands worldwide and provides technology for measuring, analyzing and attributing mobile and digital marketing campaigns. Its previous funding round was announced in early 2020 at a valuation of about $1.6 billion.