AppsFlyer Secures $400 Million Credit Line from Bank Leumi as Part of $1 Billion Funding Round
AppsFlyer, a global leader in mobile user attribution, has secured a $400 million credit line from Bank Leumi. This credit facility is part of a larger funding round completed in June, through which the company raised over $1 billion at a valuation of $2.7 billion. The investment round included major technology firms such as Google, Meta, Unity, and the international adtech company Moloco.
The new credit line supplements the over $1 billion raised primarily to buy out early investors, including General Atlantic, Israeli venture capital funds Magma, Pitango, Comera, DTC, and Goldman Sachs. The credit line will support AppsFlyer's ongoing operations without the need for further equity dilution. Founded in 2011 by CEO Oren Kaniel and CTO Reshef Mann, AppsFlyer provides an open platform that enables marketers, advertisers, and app developers to accurately track user acquisition sources, monitor in-app user journeys, and gain deep insights into campaign performance and audience behavior.
Kaniel emphasized the company’s commitment to independence and neutrality, stating that all investments are minority stakes without control or exclusivity, preserving AppsFlyer's structural independence. He highlighted the growing role of AI in advertising decisions and the importance of neutral signals for the ecosystem. AppsFlyer’s technology also includes advanced fraud detection systems to ensure marketing budgets target genuine users.
The company operates profitably with positive cash flow, reports an annual recurring revenue (ARR) of approximately $500 million, and employs around 1,300 staff. Last year, AppsFlyer reduced its workforce by about 7% in a restructuring move. The new funding and credit line are expected to accelerate innovation and support the company’s vision of delivering better and safer digital experiences globally.
