Israeli ad-tech company AppsFlyer said it has raised more than $1 billion in a new investment round from Moloco, Google, Meta, and Unity, following reports and rumors that it might be sold. Sources familiar with the deal said the transaction values the company at $2.7 billion. AppsFlyer has 1,300 employees.
The company said the money will speed up development of independent measurement infrastructure for AI-based advertising. It plans to advance cross-platform measurement and attribution, and to build systems that can support autonomous marketing and workflows based on AI agents.
CEO and co-founder Oren Kaniel said measurement is at an inflection point. “As AI technology takes over how advertising is bought and optimized, the entire ecosystem benefits from independent, neutral signals that are not shaped by a market player with its own interests,” he said. “This investment is a commitment to that important principle.”
AppsFlyer stressed that the investors are taking minority stakes, with no control and no exclusivity. They will not receive preferred access to APIs, measurement data, measurement logic, or commercial terms, and customers will continue choosing their measurement partners as they do now. The company also said the round includes liquidity for shareholders alongside a long-term strategic equity investment. Closing still depends on regulatory approvals.
Founded in 2011 by Oren Kaniel and Reshef Man, AppsFlyer serves more than 15,000 brands worldwide and builds tools for measuring, analyzing, and attributing mobile and digital marketing campaigns. Its previous funding round was announced in early 2020, when it was valued at about $1.6 billion.
