AppsFlyer Raises Over $1 Billion From Google, Meta, Unity and Moloco

Israeli marketing-tech company AppsFlyer has raised more than $1 billion in a Series E round at a $2.7 billion valuation, Axios reported Monday, citing sources familiar with the financing. The deal is still subject to regulatory approvals. Four of the world’s leading ad platforms, Google, Meta, Unity and Moloco, each bought a minority stake in the company.

AppsFlyer CEO and co-founder Oren Kaniel confirmed the investment but declined to discuss the terms. He said the investors believe, as AppsFlyer does, that attribution and measurement must remain independent, objective and reliable. Kaniel added that as AI increasingly reshapes digital advertising, the signals feeding those systems are becoming the industry’s most important infrastructure. He also stressed that the investments are not exclusive and that none of the four companies will receive preferential treatment, even though all are already integrated with AppsFlyer.

Founded in 2011 and now based in San Francisco, AppsFlyer employs about 1,300 people and works with more than 15,000 brands worldwide. The martech company provides multichannel measurement across mobile devices, the web and smart TVs, along with deep linking and data collaboration services. Before this round, it had raised a total of $300 million.

Its last major financing was a 2020 Series D led by General Atlantic, when it raised $210 million at a post-money valuation of $1.6 billion. Existing backers include Magma, Pitango, Eight Roads, Goldman Sachs Growth Equity, Qumra Capital, DTCP, Salesforce Ventures and General Atlantic. Kaniel said the new money will help AppsFlyer move faster on multichannel measurement and on building agentic AI workflows, while also advancing the company toward an eventual public listing. “This is a milestone, not the final destination,” he said.