Israeli Businessman Naor Baruch Receives Threats While Staying in Bali

Israeli businessman Naor Baruch has recently received threats while staying abroad, mainly in Bali, where he has been spending the past few months as part of an expansion into the Asian market. The messages were sent against a backdrop of rising tensions toward Israelis in the area, but in a surprising twist, the threat apparently came from another Israeli.

One of the messages told him, in Hebrew, that if he did not lower his profile and stop posting Hebrew-language videos from Bali, someone would make sure “something happens to you here that no money in the world can fix.” The sender also claimed to know exactly where Baruch was staying, including the villa on the island, and warned him that it was a “first and last warning” that should be taken seriously.

A video sent to Baruch carried a similar message: “We know where you live, lower your profile and quickly, while you are still in Bali.” Baruch, from Tel Aviv, is known as the “king of crypto.” He began working young to support his family, developed an early business instinct, and started investing in crypto while still in high school.

Earlier this year, Baruch also revealed a major personal rule, that he does not close deals on Shabbat, not even important ones. He said, “There is no blessing in money from Shabbat. I am saying this as someone who does not keep Shabbat. I believe everything is for the best in this world, and what is not mine is not mine.”